Advertising Guidelines



With an annual circulation of 20,000, The Third Rail is distributed to some of the best independent bookstores, contemporary art galleries, and museums in the world.


On average, receives 1,000–1,500 page views per month, totaling 3,000–4,500 page views per issue.


The Third Rail is distributed to bookstores, museums, galleries and project spaces around the world. Please view the distribution section on our homepage for an updated list.


TheThird Rail works with leading voices from across the disciplines. Some recent contributors include artists A.K. Burns, Claes Oldenburg, Martine Syms, Torbjørn Rødland, Amelie von Wulffen, Sue Tompkins, Jamian Juliano Villani, John Riepenhoff, Alexandra Pirici, and Alex Da Corte; poets Vanessa Place, Ron Padgett, Michael Robbins, Jenny Zhang, and Stuart Krimko; critics and historians Drew Burk, Noura Wedell, Jaleh Mansoor, Alex Kitnick, Daniel Spaulding, and Brian Price; musicians Alex Waterman, C. SpencerYeh, and Stine Janvin Motland; curators Piper Marshall, David Norr, and Mohammad Salemy; as well as new translations of work by philosopher Jacques Rancière and avant-garde filmmaker, poet, and theorist Jean Epstein (1897–1953).


The Third Rail is printed in Minneapolis at Shapco inc., using a four-color (CMYK) halftone separation process on 80lb paper. We also work with selected contributors to present unique projects on our website.

Advertising Rates

All rates are for full-color advertisements:

Full page — $1200

8 x 10.5 inches finished trimmed size
8.25 x 10.75 inches with full bleed

Half page — $700

8 x 5.25 inches finished trimmed size
8.25 x 5.375 inches full bleed

All advertisers receive ad space on our website for the duration of the quarter.

* Payment is due within 30 days of invoice date.


15% discount for advertising in four consecutive issues.

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File Formats

Please adhere to the following specifications when submitting your advertisement:


  • PDF (preferred) or TIF
  • CMYK
  • 300 dpi
  • Embedded fonts and images


Please also provide two images plus a link to a page of your choice, per the specifications below:

  1. Static content. White logo on black background. Acceptable file formats: PNG or JPEG
  2. Rollover content. Can be full color. Acceptable file formats: GIF, PNG, or JPEG
  3. Link to your website of choice

All images should be 1000 × 1000 pixels.

To inquire further, please contact us at